LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
Film and distribution companies in Canada, the United States, Germany, the United Kingdom and Spain have shown great interest in Magnús Scheving’s Latibær and are ready for contracts in the coming weeks:
“These are 12 companies that I chose myself and negotiated with. There is a lot of product development here in Iceland that has already cost tens of millions ISK, but in total our promotional work in Latibær will cost not less than 200 million ISK. You do not do this alone. Icelandic ingenuity is of the highest quality and there are many in this with me” said Magnús Scheving, who has been on a voyage between the aforementioned countries and is now going to make up his mind: “It’s like being in a lively dance with Cinderella and I just have to try on the shoes and find the right one” said Magnús, who has introduced all aspects of Latibær to the executives of the big foreign companies, including plays, books, cards, teaching materials for schools, computer games and cartoons.
“We have had large latex puppets designed as the characters in Latibær and it seems to me that the greatest interest is in producing TV shows with the puppets. I’m happy with the positive attention because on my travels between these large companies I have only received one no. It took Walt Disney 29 years and three bankruptcies to bring Donald Duck and company to life. He also received 302 no in banks” said Magnús Scheving, who also plans to build a Latibær amusement park for children in Laugardalur. His proposals are being considered by the City of Reykjavík.