Magnús Scheving elected Entrepreneur of the year 2003

Magnús Scheving, author of Latibær, received the Entrepreneurship Award this year. Be true to yourself Magnús Scheving has built up Latibær and during this year agreements were reached with […]

Magnús Scheving Entrepreneurship Award

Catchy names for Latibær

Mike Handley fell for Iceland when he came here as a tourist a long time ago. He made his dream come true, moved to Iceland which he thinks is […]

Mike Handley and Magnús Scheving

Latibær gets 12 percent refund from the state

Latibær’s representatives receive a 12% refund from the state treasury for all costs incurred in the production of 40 episodes of Latibær in Iceland. According to the newsletter of […]

Brown Johnson and Magnus Scheving

Amazing atmosphere in the Sports Hall

Health, loyalty and exercise – the title of theme days at Brekkuskóli There was an amazing atmosphere in the Sports Hall in Akureyri yesterday morning, where students and teachers […]

Solla and Halla

Carrots are hot

Organically grown carrots have sold like hot cakes in Bónus Supermarkets in recent weeks, according to Guðmundur Marteinsson, managing director. Guðmundur has no doubt that the Latibær campaign, which […]

Drink less soft drinks

According to a cursory survey by Fréttablaðið among stores around the country (Iceland), soft drink sales have declined slightly since Orkaátak Latibær (LazyTown’s Energy Campaign) began on 1 October […]

The energy ball tonight

Tonight at half past six, episodes about The Energy Ball (Orkuboltinn) begin on Sjónvarpina TV. Supervised by Magnús Scheving and directed by Sævar Gunnarsson. The Energy Ball is a […]


Latibær’s energy campaign starts tomorrow

Healthy food for the children Latibær’s energy campaign begins tomorrow (1 October 2003) and will last until the end of October. According to Tómas Bolli Hafþórsson, Latibær’s spokesman, special […]

Participate in Latibær’s Orkuátak energy campaign

Reykjanesbær will take part in Latibær’s energy campaign or Orkuátak which starts on 1 October 2003, and lasts for a month, with the aim of encouraging a healthier lifestyle […]

Never good at anything but decent in most

says Magnús Scheving, the foster father of the Sports elf, and both from Borgarnes. Although the time of the empires is largely over, the policy of conquest has not […]

Magnús Scheving