Mexicans reward Magnús Scheving

“It was a lot of fun and a great honor, both for me personally and for the LazyTown project as a whole,” says Magnús Scheving, who yesterday was awarded […]

Sportacus has stopped selling aspartame

“Following a discussion in April that our vitamins contained aspartame, we decided to take them off the market. We canceled the production contract with Icepharma and now we are […]

The Sun wants Magnus Scheving to write about health

“I will write in the newspaper as Sportacus and start in July,” says Magnús Scheving, founder of LazyTown, about his writing for the British newspaper The Sun. LazyTown enjoys […]

LazyTown moves the world

Magnús Scheving started LazyTown in 1995 with the aim of encouraging children and their families to live a healthy lifestyle in a fun way. After years of continuous success […]

The future of Robbie Rotten uncertain

“My contribution to LazyTown is over for now and the future is completely undecided. Currently, there is no contract between me and LazyTown, so this is not in my […]

TIME praises Magnús and LazyTown

“If your children have suddenly started to exercise and eat their vegetables to their heart’s content, it is most likely thanks to a person from Iceland.” This is how […]

Rock star in LazyTown

Magni Ásgeirsson sings the new title song in the hugely popular TV series LazyTown “I was given the honor of visiting LazyTown for a moment and humming a song,” […]

Magnus madness in Mexico

Magnús Scheving has just returned from a fame trip from Mexico. LazyTown is the latest craze among the Mexican people, and the president of the country is among the […]

Magnus Scheving among the richest people in the world?

The first episode of a new series entitled The Richest People in the World, will be shown on the Discovery Channel in Norway, Sweden and Denmark on Monday evening. […]

Magnús Scheving CEO and creator of LazyTown

I have always had a policy of reading a lot of books, over 100 a year or 2 a week. There are a lot of beginner’s books, because it […]