LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
Magnús Scheving and the employees of Latibær work hard to prepare TV shows about Latibær. Large foreign television stations that specialize in children’s content show great interest in the material.
“We are preparing the production of 40 TV shows about Latibær” says Magnús Scheving. “Originally, 26 episodes were to be made, but the TV station we are in talks with wanted more.”
The Latibær staff, who is in collaboration with foreign screenwriters, is working on writing scripts for the TV shows. “At the moment, talks are underway with a number of manufacturers, both in the United States and in Europe. Many of them have worked on bestselling films and won awards. Latibær has also hired foreign parties, e.g. former CEO of Disney. These people know the market well, as we are in talks with many people.” Magnús went to Prague yesterday to see a studio before the shooting. “The shooting is a process of several months, it’s like making a few movies. Prague offers the best, but it is also possible to make them here at home. Fees for this production have dropped a lot.”
Magnús says that the TV shows are not based on the plays that were shown at the National Theater. “The scripts are written based on the world that Latibær is, and the ideology in which we have put a lot of work. Puppets are important in the shows and we are looking for a good man to play the Sports elf. Everything is on the rise. Cut and run while the running’s good. It takes a lot of time and is a bit of manual work but we’re calm, we’re just taking “lazy steps,” as we say.”
Magnús and other Latibær employees were in Washington when the terrorist attacks took place in New York on September 11, 2001. The day before, they flew from New York to Washington. According to him, the effects of the attacks are not bad for Latibær. “In September we presented the episodes. After the attacks we got nothing for a week. But Latibær has a good message, i.e. against violence, and is therefore possibly stronger after the attacks.”
Latibær is also well-suited for the United States, where childhood obesity is becoming more prevalent and one in four children is obese. “Smoking is the main problem and then comes obesity. The United States is in first place and Iceland in second” says Magnús, “and it is therefore clear that Latibær is entering the right market.”