LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
An agreement has been reached between Latibær and the company Nickelodeon for the production and screening of 40 TV shows about Latibær and its inhabitants in the United States. As stated when the agreement was signed on Wednesday September 3, 2003. It is expected that 100 people will work on the production of the episodes in this country and that their episodes will reach 86 million homes in the United States.
Latibær is the brainchild of Magnús Scheving and now a whole generation of Icelanders is growing up, who first thinks of Íþróttaálfurinn, the main protagonist of Latibær, when Magnús acts. Magnús has vigorously followed his idea of the Sports Elf, which reaches out to Latibær and fills its inhabitants with an emphasis on exercise and a healthy diet. It is no coincidence that the message is timely now that all indications are that inactivity and a monotonous diet will make their mark on rising generations.
Magnús has followed this idea with great diligence and the contract for the production of 40 elements for the US market is the fruit of tireless work. He has shown that it is possible to go far with the conviction and now it remains to be seen whether Íþróttaálfurinn, Solla stirða and Glanni glæpur will gain the same foothold on the other side of the ocean (USA) as they have done in Iceland.