The national campaign of LazyTown, many municipalities, companies, institutions and the government of Iceland to promote the strength and health of Icelandic families, starts today. The project, called Orkuátak 2006, will run from February 1 to March 1, 2006 with the slogan: "Activate the energy of future generations." It is based on the same basis as the Energy Campaign that LazyTown hosted in O...
Reykjanesbær will take part in Latibær’s energy campaign or Orkuátak which starts on 1 October 2003, and lasts for a month, with the aim of encouraging a healthier lifestyle for future generations.
According to Reykjanesbær’s website, the campaign is carried out in collaboration with the ministry, the Directorate of Health and various companies and is based on an energy book, TV shows and an advertising campaign: Orkubókin (Energy Book) with the Orkusidan (Energy Page) on the internet and the TV format Orkuboltinn (Energy Ball).
It is intended to appeal to children in the 1st and 2nd grade of primary school and the two oldest cohorts of preschool children. The project began with an introductory meeting in Reykjanesbær with cooks, cooking teachers, playwrights and principals, supervising teachers, sports teachers as well as department heads and preschool teachers of two cohort of children’s preschools
Parents of children born between 1997 and 1999 will receive Latibær’s Energy Books (Orkubókin), and each book will be accompanied by a password that children and their parents can use to log in to the campaign’s website (www.orkuatak.is) . There, each child can have a kind of ‘Energy Book on the Internet’ which also gives the opportunity to monitor how the campaign is going in each municipality. In addition, the results of the campaign will be measured by a nutritionist at the University of Iceland and comparative measurements will be made after three years.
A TV show will be shown in connection with the campaign. In total there will be eight energy-rich shows for the whole family with the characters of Latibær. Attempts will be made to connect as many people as possible with the project and provoke discussions about a healthier lifestyle for future generations, according to the Reykjanesbær website.