The LazyTown Energy Campaign (Orkuátak 2006) begins

The national campaign of LazyTown, many municipalities, companies, institutions and the government of Iceland to promote the strength and health of Icelandic families, starts today. The project, called Orkuátak […]

The Lató economy 2004

The Lató economy was formally opened in the Family and Animal Park just before last weekend. Valgerður Sverrisdóttir, Minister of Industry and Trade, and Friðrik Halldórsson, CEO of Kaupthing […]

Carrots are hot

Organically grown carrots have sold like hot cakes in Bónus Supermarkets in recent weeks, according to Guðmundur Marteinsson, managing director. Guðmundur has no doubt that the Latibær campaign, which […]

Drink less soft drinks

According to a cursory survey by Fréttablaðið among stores around the country (Iceland), soft drink sales have declined slightly since Orkaátak Latibær (LazyTown’s Energy Campaign) began on 1 October […]

The energy ball tonight

Tonight at half past six, episodes about The Energy Ball (Orkuboltinn) begin on Sjónvarpina TV. Supervised by Magnús Scheving and directed by Sævar Gunnarsson. The Energy Ball is a […]


Latibær’s energy campaign starts tomorrow

Healthy food for the children Latibær’s energy campaign begins tomorrow (1 October 2003) and will last until the end of October. According to Tómas Bolli Hafþórsson, Latibær’s spokesman, special […]

Participate in Latibær’s Orkuátak energy campaign

Reykjanesbær will take part in Latibær’s energy campaign or Orkuátak which starts on 1 October 2003, and lasts for a month, with the aim of encouraging a healthier lifestyle […]