Healthy food for the children
Latibær’s energy campaign begins tomorrow (1 October 2003) and will last until the end of October. According to Tómas Bolli Hafþórsson, Latibær’s spokesman, special energy books will be distributed free of charge to children born in 1997 to 1999.
With the help of the book, children can make an agreement with their parents to eat healthy and good food for the next 31 days by collecting energy in the form of stickers. If they do not abide by the agreement, they can have one wish fulfilled by the parents, which of course would be within realistic limits.
The main food categories are found in each energy day. Thus, the day is divided into units, where the children are encouraged to drink 6 units of water, eat 5 units of vegetables and fruits, and so on.
According to Tómas, the goal of the energy campaign is to make both children and parents think about the food that the children eat. He hopes that the children will sit down at night with their parents and review how they followed the energy book.
“We try to keep it both simple and fun” says Tómas. “We are not hammering out that you should eat this and that, but the rule of thumb is that the campaign is 70% fun and 30% serious with an educational twist.”
Along with the energy book, Latibær will show eight TV shows on Ríkissjónvarpi called Orkuboltinn. They are looking for Iceland’s energy ball, where four two-man teams from each part of the country compete. Kids also come to the TV room and talk to the characters from Latibær. Tómas says that the energy campaign has received a very good response: “We have already got 20 municipalities, the Directorate of Health, the Ministry of Health, the Dental Protection Council and nutritionists to join us. We have tried to activate the internal work in the municipalities, e.g. in preschools and primary schools and many of them plan to have energy days in October.”
Tómas believes that the need for health efforts is great: “You can only feel it in the reactions of parents and especially those who have older children. They have asked if they can also take part and of course the campaign is open to everyone.”
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