Organically grown carrots have sold like hot cakes in Bónus Supermarkets in recent weeks, according to Guðmundur Marteinsson, managing director.
Guðmundur has no doubt that the Latibær campaign, which was announced at the turn of the month, has the greatest impact on this. “The carrots are certainly at a good price and are good food, but I know that many parents buy them to give their children something to eat instead of sweets. They are also very well suited for it and the kids think they are good” says Guðmundur, but denies that it has happened that soft drink sales have shrunk in October. He says that in September there were a lot of soft drinks at the offer price and then they sold unusually much “but sales in October are normal compared to the season” he says.
Þorsteinn Jónsson at Vífilfell also does not accept that sales of soft drinks have decreased. “We truly welcome efforts like Magnús Scheving with Latibær and support children to eat a healthy diet and drink as little soda as possible. Our target group is older and we do not see any changes” says Þorsteinn.
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The national campaign of LazyTown, many municipalities, companies, institutions and the government of Iceland to promote the strength and health of Icelandic families, starts today. The project, called Orkuátak 2006, will run from February 1 to March 1, 2006 with the slogan: "Activate the energy of future generations." It is based on the same basis as the Energy Campaign that LazyTown hosted in O...
The Lató economy was formally opened in the Family and Animal Park just before last weekend. Valgerður Sverrisdóttir, Minister of Industry and Trade, and Friðrik Halldórsson, CEO of Kaupthing Bank, opened the system in the presence of forty children from th...
According to a cursory survey by Fréttablaðið among stores around the country (Iceland), soft drink sales have declined slightly since Orkaátak Latibær (LazyTown's Energy Campaign) began on 1 October 2003. Sales of fruit juices have increased at the same time....
Tonight at half past six, episodes about The Energy Ball (Orkuboltinn) begin on Sjónvarpina TV. Supervised by Magnús Scheving and directed by Sævar Gunnarsson. The Energy Ball is a lively and fun show for the whole family under the supervision of Halla hrekkj...