LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
No one’s lazy in LazyTown (Engin leti í Latabæ)
“Nickelodeon will premiere the LazyTown series as an afternoon show in June or July of this year” said Brown Johnson, head of Nickelodeon’s children’s program for Viacom, one of the largest television conglomerates in the United States.
She says she has full faith that the episodes will be successful and that Iþróttaálfurinn, played by Magnús Scheving himself, the author of the concept, will be as well known and popular in the United States as he is in Iceland – based on the much-discussed per capita. (“Sportacus might be as big a star in the US as he is in Iceland.”) She says the idea is unique. “Nothing like this has ever been seen on television before, a combination of humor and a message about a healthy lifestyle has a great potential to break through.”
Johnson says Nickelodeon is contributing substantial funds instead of television rights to the making of the episodes. How much, however, is confidential, as DV has heard the mentioned figures such as 25 million ISK per episode and it is planned to produce 40 half-hour episodes this time. However, these figures are unconfirmed.
Filmmaker Karl Óskarsson will shoot the Latibær episodes and filming will begin in the near future. Foreign professionals are now coming to Iceland to take part in the production of the shows. Yesterday, a girl named Julianna came to Iceland and she will play the role of Solla Stirða or Stephanie.
No agreement was reached with the girl that Latibær fans know from rehearsals or the so-called Pilot episode that have been shown and another girl replaces her. According to DV’s sources, the preparation is going very well and people work day and night in order for everything to go smoothly when filming begins. In other words “No one’s lazy in LazyTown”.