LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
Television station Nickelodeon Junior has confirmed the purchase of a new series of LazyTown, a total of 18 episodes, and they’re aiming to start filming in February. The financing of the series is being finalized, and to that end, LazyTown ehf. issue $14 million worth of bonds.
Íslandsbanki is in charge of issuing the bonds, says Jóhann Ómarsson, manager of Íslandsbanki’s private banking services, and each bond will have a nominal value of 200 thousand dollars. “The bonds will have a fixed interest rate, but they also come with a right to buy shares in LazyTown, and the owners of the bonds will benefit if the company does well in the future,” says Jóhann.
The bonds will not be listed on the Stock Exchange and are therefore only offered to pension funds and institutional investors. A presentation of the tender, the company’s status, goals and financial order will be held on Tuesday, but the meeting is closed and those interested must register to participate at the Private Banking Service.
Global giant brand
The success of LazyTown last year has been like a fairy tale. Sales have been exceptionally fast and the shows are now shown in around 70 countries. Products related to the series were launched in the US but quickly sold out, and new products for 2006 will be arriving in all major US and European markets shortly.
Magnús Scheving says it is a big step that it has been decided to start a second series. “Now we have made our mark. LazyTown is no longer a pilot project where one person’s idea is being bet on. Today, we have every chance to become a giant brand internationally.”
Morgunblaðið – Volume 94 2006, Issue 6, Page 64
The next season of LazyTown financed by a bond offering
Sportacus, Robbie Rotten and Stephanie will all attend filming for the next season of LazyTown in February. The television station Nickelodeon junior has confirmed the purchase of a second series of adventures from LazyTown, where the success of the first episodes is an adventure in itself.
In the picture, Magnús Scheving and Jóhann Ómarsson are present at the mayor’s office of LazyTown and are reviewing the finances. Jóhann is the manager of the private banking services of Íslandsbanki, whose bank is in charge of the bond issue of LazyTown ehf., worth 14 million US dollars, to finance the next series.
Sales and distribution of the first episodes have gone very quickly, but the episodes are now shown in around 70 countries around the world. LazyTown is among the four most popular TV shows for children in the United States and the most popular in South America. The sale of merchandise related to the show has been very successful and it quickly sold out when it was launched in the United States.