Chloe Lang is the name of the ten-year-old American actress who plays Stephanie in the next season of the TV series about LazyTown, which is currently being filmed. Chloe is a great athlete who loves to sing and dance. She is excited to see herself on screen. What is your full name and how old are you?My name is Chloe Lang and I am 10 years old. Where are you from? I live in Connecticut,...
The year 2006 will probably be remembered for a long time by Magnús Scheving, the manager of LazyTown, where the popularity of the show about Sportacus and his friends in LazyTown has never been greater than right now. “What perhaps stands out this year is that we expanded the audience and went into distribution beyond the United States and South America. For example, we took the UK “by storm” and started in Australia and the Nordic countries and received an extremely good recognition,” says Magnús.
The recognition did not stop there: Juliana Mauriello, who plays Stephanie, was nominated for an Emmy Award, the series won Germany’s EMIL Award for Best Children’s Content as well as the BAFTA Award for Best International Children’s Content. The Edda award then went to Magnús himself.
Magnús says that this year it became clear how well the show appeals to children, no matter where they are in the world. “In that respect, we are achieving the goals that were pursued in the beginning. Kids in Mexico, for example, welcomed us extremely well,” Magnús says, adding that the success can be largely attributed to his attitude and that of the other people involved in the show, to never compromise on quality, even if the audience is mostly children.
Magnús says that the year was very difficult, but at the same time very fun and meaningful. “We have worked hard to build this brand,” says Magnús and explains that LazyTown’s expansion differs from other expansions in that LazyTown is a brand that was built from scratch. “Icelandic expansion almost always consists in the fact that Icelandic companies have bought brands, pharmaceutical companies, factories and stores and thus grown and prospered, but this is handled differently with us,” says Magnús.
Author, actor and manager
Asked how it goes together to be the author of the shows, their main actor and the manager of the company, Magnús says that it certainly has its disadvantages, which include, among other things, increased fatigue for himself and neglecting his loved ones. In addition, the manager of the company is not the central point that he is in traditional companies, as Magnús himself travels around the world for promotional purposes.
However, according to Magnús, the advantages are unequivocal. “We don’t need a focus group for the children. We go there and jump with ten thousand children in France or five thousand in Australia,” says Magnús and adds that as a result the relationship between the people of LazyTown and the children is much better, which is actually one of the main advantages of the company.
Magnús also explains that due to the rare situation that the author, actor and manager of the series is one and the same person, the media spotlight was focused on him to a greater extent than otherwise, and this made it easier for him to get the company noticed.
The future is bright
But should the future be bright for the busy entrepreneur? “It’s just like any job, you have to put in a lot of effort and the competition is intense, as Icelanders know best,” Magnús says, adding that if you put in a lot of effort, it usually pays off in the end. “As an example of the results, a recent survey indicates that 70% of American mothers are familiar with the brand LazyTown.”
In the new year (2007), the TV broadcasts of LazyTown’s second season will begin, as well as live show performances, that combine song and movement, will be staged all over the world.