LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
LazyTown is at a high top and there’s no end of this company’s success yet. Health authorities in three countries are keen to get involved in getting the world’s kids active.
“We are working very closely with Caroline Flint, the British health minister, and hopefully we will start this effort as soon as possible,” says Magnús Scheving, CEO of Lazy Town. An impressive Energy Campaign is about to be launched in the UK. A similar effort was a success in Iceland in 2003, and received, among other things, the Nordic health award in 2004. “After this meeting in the UK, I expect to have meetings with both the health ministers of Germany and Canada,” Magnús adds.
There has been a lot of prediction and speculation about whether Jamie Oliver himself would join LazyTown, and Magnús responded to that speculation like a true politician: “It’s no secret that we have been in talks with that group, but this is more like a preliminary project. Oliver is more in the older group and we are in the younger group. But we’ve been checking how we could unite them,” says Magnús, and it’s clear that if it happened, it would draw even more attention to LazyTown in the UK.
However, LazyTown has gained a significant foothold in the UK market, and Magnús informs that the company’s turnover in retail sales is around one hundred million dollars. The show is also planning a major invasion of Australia, where the episodes will be shown on the ABC television channel, which is one of the most prestigious in the world.