LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
The sports legend Magnús Scheving took advantage of the morning program on British national television, BBC Breakfast, on Wednesday, January 7, 2009. Magnús is in the UK to present a new theater live show based on the LazyTown phenomenon, where close to half a million viewers in Great Britain have seen the previous show, Roboticus. The new one has been given the name The Pirate Adventure and will premiere in Northampton on January 29, 2009.
At the same time, LazyTown has reached an agreement with the company Fitkids, which runs sports schools all over Great Britain, which will offer special LazyTown courses in the future.
Magnús explained to the presenters of the Breakfast show the reasons why he went into this fight for the betterment of children. “I realized that there was no healthy role model for children. Sure, there was Popeye, but he only eats spinach, smokes a pipe and hits people. Something else was missing”. Magnús said in the interview with the BBC, that he will be doing more than fifteen interviews in the next two days.
Magnús informed in the interview that he tries to meet over fifteen thousand children every month. And ended his visit by showing and proving that he really is Sportacus despite wearing a shirt and tie by doing a few jumps and push-ups.