LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
Toothpaste giant Colgate is interested in to get the LazyTown characters on their products. “This is a great company, we have been talking to them recently and we agreed to go to Switzerland, New York and London and speak to the representatives of the company there,” says Magnús Scheving, who emphasizes that this is all at the discussion stage and therefore the future is not decided and adds that Colgate needs a well-known figure to advertise its product.
“Sportacus is naturally very interested in children’s dental hygiene, he brushes his teeth every morning in every episode and even sings about the importance of brushing his teeth,” says Magnús, and it is therefore clear that the characters of this popular TV show are ideal for advertising toothpaste. “And of course we mustn’t forget that LazyTown was once sponsored by the Dental Association in Iceland,” Magnús points out.
And LazyTown continues to fascinate the rest of the world. Business broadcaster Peter Day, who works for the BBC World Service, was recently in Iceland. This Day is extremely respected in his profession and he was stunned by the success that LazyTown has achieved on a global scale. “He thought it was amazing to see a socially responsible company like LazyTown flourish. It would be a bit at odds with what was previously known,” says Magnús, while Day expressed, among other things, his interest in making a documentary about the LazyTown phenomenon in Iceland.