LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
Björn Þórir Sigurðsson has been hired as head of production at LazyTown and he will be in charge of the TV production of all new LazyTown content. Among the things that Björn will direct is LazyTown’s third season about the adventures of Sportacus and his friends, which is scheduled to be shown in 180 countries. The series will be the main children’s content of the Turner group for the next few years.
Björn Þórir works closely with the company’s CEO, Magnús Scheving and its board. Since 2008, he has managed marketing and revenue matters for Árvakur, the publishing company of Morgunblaðin and Mbl.is.
Previously, Björn Þórir has, among other things, worked as a program director and later TV director of Skjás Eins, program director of Stöðvar 2 and manager of PoppTíví. Björn Þórir has also held board positions for numerous companies and organizations in Iceland. Björn Þórir has a B.A degree in Visual Communications from the American Intercontinental University in Los Angeles, USA.
Morgunblaðið – Volume 100, Issue 139, Page 48
June 16, 2012
Björn, or Bússi as he likes to be called, works as a producer at LazyTown. “My job consists in bringing the work from an idea to a TV show. It’s a 24/7 job, but that doesn’t matter because it’s a lot of fun. LazyTown is very popular all over the world. The shows are shown in 130 countries and we aim to go up to 170 countries . There are about 500 million people who watch the shows on a regular basis”.
Björn says he tries to stay loyal as he works in a workplace that prides itself on a healthy lifestyle. “LazyTown is a lot about balance and moderation. I may not be the best of the kids, but I try to stay on the healthy line. I have a treat once a week and it falls on my birthday, June 16, so it will be taken care of” concludes Björn..