LazyTown stands stronger than ever. The company's relatives are big-hearted and seem to have every reason to be optimistic about the business in the coming years. "We have just become part of the Turner group, which in turn is part of Time Warner. Those agreements were finalized late 2011, and the purpose, among other things, to bring on board an owner who has the right distribution channels," say...
LazyTown is shown in 170 countries and reaches children in 500 million homes. The company has around 300 active contracts at any given time, both with television stations and a variety of producers who have signed an agreement to use the brand. Now LazyTown plans to conquer Asia with the help of Turner Broadcasting.
“LazyTown has a very strong position in North America and Europe, in every single country in Central and South America, as well as in the Arab countries and most African countries. Until now, we have had a difficult time in the north-east of Asia,” says Guðmundur Magnason, manager of LazyTown’s international sales department, but adds that the merger with Turner should help with marketing there. LazyTown was taken over by the large American company Turner, which provides funding for the show.
Guðmundur says that the long wait between episodes is explained by the fact that the episodes are expensive to produce and it took time to raise funds, e.g. with license fee sales.