The point is that resting is not laziness. You are lazy when you have stopped caring about something. In that respect, I'm never lazy." That's how Magnús Scheving, the author of LazyTown, defines laziness. When our request to interview Magnús got the go-ahead, he let us know the most direct route to the gym, as we expected him to do the interview while jogging across town or while he stood on hi...
Magnús Scheving and Árni Geir Pálsson have received approval from the City Council for a grant of ISK 500,000 (€ 3500 / $ 4000) to develop and market an interactive fitness system on CDs. The idea is that it will be possible to exercise at home by turning on a computer and launching the program.
Some questions will be asked about the age and physical condition of the person in question, and according to that information, the program will select the appropriate training exercise for each individual.
It is stated that the grant is intended to examine the marketability of the program as well as the preparation of a prototype and performance version. It is pointed out that the idea is good and has received a good response in Iceland and in the United States.
Propaganda Films and Sony Corporation have shown interest in the project and are waiting for the prototype to be made. This is an idea that does not exist and therefore an innovation. The product is almost exclusively intended for sale abroad and finally the parties involved in the project are qualified and capable of the implementation.