“Sometimes you are about to quit, because in this country people rather look down on such a profession than the other way around ” said Magnús Scheving, writer and aerobics champion, in a conversation with Dagur yesterday.
His video about the Latibær team became hugely popular at the Christmas market, sold over 10 thousand copies and was only sold in Bónusbúðir. “I’m going to spend the next three or four months trying out foreign marketing. Fox has shown interest in Latibær and so has Walt Disney. This takes a lot of time and requires a lot of patience. I have to remember that two hundred no’s is nothing” said Magnús. He says he always sees Latibær as a cartoon.
Posted By
The point is that resting is not laziness. You are lazy when you have stopped caring about something. In that respect, I'm never lazy." That's how Magnús Scheving, the author of LazyTown, defines laziness. When our request to interview Magnús got the go-ahead, he let us know the most direct route to the gym, as we expected him to do the interview while jogging across town or while he stood on hi...
"It's just a choice, a decision we've made," says sports legend and entrepreneur Magnús Scheving about the fact that Icelanders are now the second fattest nation in the West. He says the peak is not reached, we are going to get even fatter. According to a report c...
Magnús Scheving says he is completely satisfied with his position after selling LazyTown to the American media group Turner. He will become the CEO of the company in Iceland and will again be Sportacus in the new series. Freyr Gígja Gunnarsson talked to Magnús a...
Magnús Scheving and LazyTown have been in the news quite a bit lately as bondholders plan to sue the company for unpaid debts. According to Dagblaðið Vísir (DV) 's sources, Magnús Scheving has been looking for people to bring more capital into the operation of...