LazyTown is shown in 170 countries and reaches children in 500 million homes. The company has around 300 active contracts at any given time, both with television stations and a variety of producers who have signed an agreement to use the brand. Now LazyTown plans to conquer Asia with the help of Turner Broadcasting. "LazyTown has a very strong position in North America and Europe, in every sing...
There has been a lot of news stories about the TV show Lazytown in the American media and the first episode of 40 premiered at the Nickelodeon children’s station there, last Monday. Lazytown is created by Magnús Scheving and Icelanders know it better as Latibær.
There is a lot of discussion about the message in the shows, where Íþróttaálfurinn, who in the English version is called Sportacus, tries to get the people of LazyTown take a healthy diet and exercise regularly. Glanni glæpur, called Robbie Rotten, promotes junk food and creates chaos that the Sportacus fights against.
In the American press’ coverage of the episodes, the energetic Magnús is often admired. In the Philadelphia Inquirer newspaper, Magnús receives the following comment:
“The children have a new hero and his name is Sportacus. He has a very thin mustache, wears a blue-striped training shorts and speaks with a Nordic accent. He’s going to get you guys to get up and move!”
The appearance of Stefán Karl Stefánsson, who plays Robbie Rotten, is taken into consideration and he is said to look like a glamor rock star who has come of age, but states that the children will probably not notice it.
In the program presentation of the Chicago Sun-Times magazine, the connection between the show and Iceland is made with the words “If this is good enough children’s material for the little Bjarkirs out there, it should be good enough for us.”