Magnús Scheving and his colleagues in LazyTown have concluded agreements on a stage show in South-America for performances of a play based on the story of LazyTown. There are shows in at least twelve countries, including Chile, Brazil, Ecuador, Honduras and Mexico, and the first show will be in Buenos Aires, the capital of Argentina, on June 16, 2007.
“The plays are made in collaboration with local people, and we participate to varying degrees in the productions,” says Þórólfur Beck, who is in charge of business development at LazyTown. “In any case, however, we provide the play itself.”
With the shows in South America, it can be said that LazyTown is back at square one. Magnús Scheving initially published a book about LazyTown, and this was followed by two plays, which were shown in the theaters Loftkastal and Þjóðleikhús, which were extremely popular in Iceland and to some extent laid the foundation for the LazyTown Empire.
“These are actually the same plays, but we stage them in a different way and the characters have become more developed, the costumes have changed and so on. It doesn’t depend on the interest and there are many people who want to participate,” says Þórólf. “The South American companies we are working with are very experienced in this field and have put on shows for big companies such as Disney and Barney. They say that based on the response we have received at the box office, no show has been so well received. LazyTown is also very popular here, where the episodes are dubbed in Spanish and Portuguese.”
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