One of the companies that have visited Shanghai on the occasion of the World Fair Expo was LazyTown. "It was a great honor to be able to participate on behalf of Iceland and actually historic to watch Chinese children move around LazyTown for the first time," says Ágúst Freyr Ingason, who organized the trip on behalf of LazyTown. "About 75 million people visited the World Fair Expo, and it wa...
“The role is quite demanding physically, and so three Sportacusses have been hired to fill the void of Magnús Scheving,” says Suzanne Noble, who works as a public relations representative for LazyTown in the UK.
Seven British actors have been hired to play roles in the LazyTown live shows, which will premiere in London in October 2007 and will travel around the British Isles. However, the three Sportacusses will visit Iceland at the end of August first. “Magnús has developed the role with great precision and during the trip to Iceland he plans to teach the Sportacusses how to move and reach the children. We also sometimes notice that people in the UK think that LazyTown originated in the United States, so we want to do what we can to raise awareness of where Sportacus comes from.”
It’s a good thing the actors are preparing well because tickets for the UK premiere have sold out even though the premiere is still two months away. “There has been an enormous amount of media coverage in the British press about the play and I have noticed that female journalists with small children have been particularly keen to attend and interview Magnús,” says Suzanne. “On the TV program’s website, one of the mothers sent a question the other day about whether she was the only one who dreamed about Sportacus at night. It turned out that Sportacus seems to reach the British housewives as much as the children.” British journalists were invited to attend the auditions for Sportacus in Great Britain. “We wanted to prevent the kids from thinking that they would see the same actors in the TV series and on stage, so we invited the journalists to the area.”
In the end, several journalists sprang up on Sportacus’ gymnastics practice, but it was a six-year-old boy who stole all the attention. “He begged his parents to come to an audition and they couldn’t refuse him. The boy was speechless with admiration when he saw Magnús, who naturally welcomed him and together they did a few push-ups.”