LazyTown is shown in 170 countries and reaches children in 500 million homes. The company has around 300 active contracts at any given time, both with television stations and a variety of producers who have signed an agreement to use the brand. Now LazyTown plans to conquer Asia with the help of Turner Broadcasting. "LazyTown has a very strong position in North America and Europe, in every sing...
“If your children have suddenly started to exercise and eat their vegetables to their heart’s content, it is most likely thanks to a person from Iceland.” This is how the article by journalist Theunis Bates in TIME about LazyTown and Magnús Scheving begins under the headline “Children’s show lets spinach look good”. In the article, there is also an interview with one of the heads of the Nickelodeon television station and the president of Iceland. Magnús is, of course, in the main role.
He informs that the cost of making the shows is four times higher than other children’s shows. Each episode costs almost sixty million, but every penny is well spent. “The boys think it’s an action show, and the girls think it’s a dance lesson.” In both cases, we get the children to move,” Magnús explains. Ólafur Ragnar Grímsson, the president of Iceland, tells the newspaper that LazyTown can save the nations of the world a lot of money due to obesity.
According to Bates: “The head of the Nickelodeon television station Brown Johnson said that Magnús came to her meeting, stood on his hands and feet, and when they were discussing the production of the shows, he did his famous spike jump. They were then convinced that they had to secure his services.” Towards the end of the article, it is stated that Magnús is busy all year and has little time to relax. “In March, Magnús visited nine countries in eleven days and had meetings with Wal-Mart executives as well as meeting the Minister of Health and other politicians in this short time. Cake kings of the world – your days are numbered,” writes Bates at the end of the article.