One of the companies that have visited Shanghai on the occasion of the World Fair Expo was LazyTown. "It was a great honor to be able to participate on behalf of Iceland and actually historic to watch Chinese children move around LazyTown for the first time," says Ágúst Freyr Ingason, who organized the trip on behalf of LazyTown. "About 75 million people visited the World Fair Expo, and it wa...
Magnús Scheving and colleagues at LazyTown have signed a contract with one of the largest educational theaters in the world, NTC or National Theater for Children in Minneapolis, USA. The NTC has been operating for almost thirty years and has a good reputation for its work with children.
According to Jordans Jedeikin, manager of LazyTown in the United States and Canada, it was the representatives of the theater themselves who requested cooperation with LazyTown. “This will be the first time that the theater is looking for a TV maker, because so far these have been original stage plays,” says Jedeikin, whose brand LazyTown has been used to promote vegetables and fruits in American schools.
The LazyTown Live show will travel to US states with the highest rates of childhood obesity, including Alabama, Arkansas, Georgia, Illinois, Kentucky, Louisiana and Mississippi. There will be 25-minute stage plays based on the TV-series about life in LazyTown. Jordan says it is likely that around 750,000 people, both teachers, parents and students, will see the live show this year, where it is expected that the live show tour will start this autumn, 2010.
More is under construction at LazyTown in America, because the representatives of the American Fruit and Vegetable Processors and Growers Coalition have been looking for LazyTown to help increase the consumption of vegetables and fruits in South America. “It’s a very powerful group, so it’s very good for us to be able to partner with them,” says Jordan.