The LazyTown company has requested that button badges marked with it be withdrawn from sale in Iceland, and this was done after a one-and-a-half-year-old girl swallowed a pin from such a badge. Last week, the young girl was playing with a badge from LazyTown and managed to take it apart. As a result, she swallowed the very pin from a badge, but fortunately the pin slid into her in such a way that ...
Three types of LazyTown water were launched, one unflavored, one with strawberry flavor and the third with lemon flavor. The water is designed for children and teenagers and has, for example, a specially designed cap.
“The water comes from Kaldárbotn. This is the only drink in Iceland that is specially designed for children and teenagers. It is suitable for diabetics and does not damage children’s and teenagers’ teeth,” says Tómas Hilmar Ragnars, information representative at Nordic Water, the manufacturer of LazyTown water.
Tómas says the reason why the water does not damage children’s teeth is the high pH level and that the drink is sugar-free. “The pH value has a lot to do with the acidity of the drink. The acidity in our drinks is so high, the pH value is from 7.2 to 8.8, that it does not have a harmful effect on teeth even if they are flavored like other drinks intended for children, with or without carbonic acid. That’s why we believe that when people buy LazyTown Go water, they are investing in their children’s future by not damaging their teeth.”
The LazyTown water is free of additives such as sugar, E-substances and preservatives, and the flavors used in the water are natural. “This is a 100 percent natural product, but still tasty and healthy,” says Tómas, who spent a whole year researching the drink on Icelandic children. “It doesn’t make sense to offer children something that is bad even if it is healthy. That way was starting to offer a sugar-free, natural and healthy drink that has been successful.”
The design of the water bottle is designed for small hands and its special cap prevents children from spilling. “The bottle is, of course, designed with the idea of fitting into children’s palms. The cap is launched for the first time in the world on the LazyTown-water bottle and it does not leak. It doesn’t spill out of it unless you drink it, so it doesn’t spill over everything” says Tómas.