LazyTown is shown in 170 countries and reaches children in 500 million homes. The company has around 300 active contracts at any given time, both with television stations and a variety of producers who have signed an agreement to use the brand. Now LazyTown plans to conquer Asia with the help of Turner Broadcasting. "LazyTown has a very strong position in North America and Europe, in every sing...
“The princess told me that the couple’s daughters are big fans of LazyTown.” I told her that I had two Stephanie costumes with me and that they could have them,” says Magnús Scheving.
Magnús was a speaker at a conference that the Spanish Crown Prince Don Felipe de Borbón and his wife, Princess Letizia, recently held in Madrid. With the conference The Crown Prince’s Charity Fund brought to the attention its share of problems in the country. Spain’s 500 largest companies attended it together with representatives from the country’s universities as well as young entrepreneurs. The purpose of the conference was to find ways out of the severe economic hardships the country is facing.
The Spanish prince and princess were very impressed by Magnús’ speech and have invited him to their meeting in Madrid. There they want to discuss how to improve the health of the Spanish people and how LazyTown can contribute to that project, since LazyTown is very popular in Spain.
According to recent research, Spanish children are the fourth fattest in the world, and the royal family wants to overcome this with the help of Sportacus. “Thirty percent of children in Spain have never tasted broccoli and fourteen percent of them have never opened an orange.”
The night before the conference, Magnús was the guest of honor at a dinner party and sat next to the princess at a special high table. “She was very cheerful and decent and knew almost everything about LazyTown.” Spaniards generally seem to pay close attention to what their children are watching.”