The Knitted Worlds Of Sonja Bent

We met with Sonja Bent, a fashion and knitwear designer for LazyTown, a wildly popular children television program in America that’s produced both in Iceland and overseas. In the […]

LazyTown in the US Market: In 100 million homes

LazyTown has entered almost every home in the United States, over a hundred million homes, through the television giant NBC. “This is absolutely fantastic” says Guðmundur Magnason from LazyTown. […]

More money for LazyTown

LazyTown’s share capital has been increased by ISK 912 million (7 million dollar). The money is to be used to produce new TV shows. Filming of the episodes has […]

It is a responsibility to be an entrepreneur

Magnús Scheving had an idea, developed it and became one of the best-known entrepreneurs in the country, but the adventures in LazyTown and the message it conveys have had […]