200 million ISK for the promotion of Latibær

Film and distribution companies in Canada, the United States, Germany, the United Kingdom and Spain have shown great interest in Magnús Scheving’s Latibær and are ready for contracts in […]

Magnús Scheving and Guðmundur Þór Kárason

The largest market is probably in the United States

The adventure of Latibær aimed at a foreign market. Magnús Scheving and his colleagues are planning a large-scale foreign marketing of the adventure of the Sports elf and his […]

The town council

Latibær: conversations with large companies

“We have been in contact with many foreign parties. I hope that Latibær can become as big a brand in this country as Tinni in Belgium” says Magnús Scheving, […]