A bold, fiery spirit, who will stop at nothing

Sports legend, movie star, photo model, entrepreneur, writer and activist Magnús Örn Scheving was born on November 10, 1964 in Reykjavík. Magnús literally jumped into the spotlight at the […]

Magnus Scheving, a hard-working businessman

It is not certain that ten years ago, many people would have bet that the easy-going gymnastics king would join the ranks of the main entrepreneurs in Icelandic business […]

LazyTown, from an idea to its final target audience.

It did not go well when a 5,000 sqm studio was furnished in Hafnarfjarðarhraun at the beginning of the year. Icelanders did not pay much attention to the fact […]

Magnús Scheving

Magnús Scheving awarded the Nordic Public Health Prize

Magnús Scheving was recently awarded the Nordic Public Health Prize in 2004. Which is called in Icelandic: Norrænu lyðheilsu verðlaunin 2004 and in Swedish: Nordiska folkhälsopriset 2004. He receives […]

Magnús Scheving

Magnús Scheving elected Entrepreneur of the year 2003

Magnús Scheving, author of Latibær, received the Entrepreneurship Award this year. Be true to yourself Magnús Scheving has built up Latibær and during this year agreements were reached with […]

Magnús Scheving Entrepreneurship Award

Never good at anything but decent in most

says Magnús Scheving, the foster father of the Sports elf, and both from Borgarnes. Although the time of the empires is largely over, the policy of conquest has not […]

Magnús Scheving

The way to Latibær

A new chapter is beginning in the Latibær adventure that started with Magnús Scheving’s idea 11 years ago. The Sports Elf’s message has gained a strong foothold in the […]

Magnús Scheving

Lazytown receives recognition

Gunnar Smári Egilsson writes about Magnús Scheving and Latabæ. A few years ago I visited Hallgrím Helgason in a tiny artist house in Hveragerði. I think Knútur Bruun had […]

Magnús Scheving

Latibær for sale

Magnús Scheving has been playing for Icelandic children for decades. He has created his own world, Latibær, which he is in the process of selling equipment to American corporations. […]

Show me your wallet and tell who you are

Since Magnús Scheving lost 180 thousand ISK when he was 16 years old, he has hardly walked around with loose money in his pocket. Magnús’ wallet is less than […]