The LazyTown company has requested that button badges marked with it be withdrawn from sale in Iceland, and this was done after a one-and-a-half-year-old girl swallowed a pin from such a badge. Last week, the young girl was playing with a badge from LazyTown and managed to take it apart. As a result, she swallowed the very pin from a badge, but fortunately the pin slid into her in such a way that ...
Latibær has received a grant of ISK 6.5 million for the “National Energy Book campaign, which aims to promote a healthier lifestyle for future generations” as stated in the minutes of the Reykjavík City Council.
The city sponsors the Energy Book by one million ISK. The Sports and Recreation Council (ÍTR) says that it seems that ISK 6.5 million has been promised from 15 parties for the project. Six municipalities have approved grants and three others are interested, but others have not yet responded. Seven ministries seem to be planning to support the campaign with donations from 400 thousand to one million ISK. Dental protection and the Directorate of Health will also participate.
“There are different things that the municipalities intend to do in connection with the campaign, like there are examples of health initiatives in the city, connection to canteens in schools, discussion groups with parents and more. At the City of Reykjavík, it would be possible to connect this issue in a variety of fields, for example in schools, swimming pools, sports clubs and city employees” says ÍTR.
Distribution of the Energy Book go to children born in 1997, 1998, and 1999.