LazyTown has received market rights. The phenomenon is no longer the brainchild of one visionary, and is well on its way to becoming a powerhouse in international children's television. Where there are no lazy people in LazyTown Entertainment; Merchandise, a traveling show and a movie are among the things currently on the drawing board. - Helgi Mar Árnason walked around in LazyTown. The TV pro...
Víkverji celebrates with Magnús Scheving and his colleagues in LazyTown that they have reached a huge contract with the BBC in Great Britain. BBC broadcasts reach 57 million viewers, so this is a huge addition to the large group of children of all ages around the world who can now see this uplifting entertainment. LazyTown is as Icelandic a production as can be, with the entrepreneur Magnús at the head of the group, who seems to be everything in everything. He is the main producer of the shows, he works diligently on marketing and sales issues, he plays the main role in the shows as Sportacus himself, and to be honest, Víkverji doesn’t understand how the boy manages it all. Magnús is clearly a ball of energy, who drinks fish oil and cares about his health. Maybe not the best actor in the world, but that’s a real extra in this kind of TV show.
Víkverji has seen several shows on Sjónvarp and had a good time together with the children about life in LazyTown. We’ve had a headache from both the laughter and all the banter in the sports world. The anticipation in the household has been high on Friday nights and it is clear that the shows appeal to the young generation. The message is healthy, but Víkverji wonders whether it hits the mark as such, that the young people take the programs so literally that they stop eating sweets and turn to eating fruit and vegetables. Maybe it will seep in eventually, who knows.
As mentioned earlier, Víkverji celebrates these events and rejoices with the people of LazyTown. However, one thing has disturbed the viewing, i.e. that no episodes have been produced in Icelandic. It is a bit surprising not to see the consistency between spoken and visual language, but no doubt it has not been thought worth the cost to produce the shows in both English and Icelandic. LazyTown is intended for a bigger stage than just 101 Reykjavík, as Goggi (Pixel) and Halla (Trixie) have an international feel.