Sportacus swings the hammer again

Magnús Scheving has a lot to offer and has now picked up the hammer after a year-long break and is beautifying houses in the city center. Construction is hard […]

Magnus Scheving honored at Bessastöðum

Magnús Scheving, the founder of LazyTown, received a special honor on Thursday at the presentation of the Icelandic President’s Export Award at a ceremony in Bessastöðum. The honorary recognition […]

Magnus says goodbye to Sportacus

Magnus Scheving is at a significant turning point in his life. He will be fifty this year (2014), is recently divorced and is stepping down from his role as […]

Proud that LazyTown is an Icelandic idea

LazyTown turns twenty this year, and in that time a lot has happened. In these two decades (1994-2014), LazyTown has gone from being an idea on paper to establishing […]

It is a responsibility to be an entrepreneur

Magnús Scheving had an idea, developed it and became one of the best-known entrepreneurs in the country, but the adventures in LazyTown and the message it conveys have had […]

One should think big

The point is that resting is not laziness. You are lazy when you have stopped caring about something. In that respect, I’m never lazy.” That’s how Magnús Scheving, the […]

Kids don’t get fat by themselves

“It’s just a choice, a decision we’ve made,” says sports legend and entrepreneur Magnús Scheving about the fact that Icelanders are now the second fattest nation in the West. […]

LazyTown will always live on in me

Magnús Scheving says he is completely satisfied with his position after selling LazyTown to the American media group Turner. He will become the CEO of the company in Iceland […]

Sportacus at the end of the road

Magnús Scheving and LazyTown have been in the news quite a bit lately as bondholders plan to sue the company for unpaid debts. According to Dagblaðið Vísir (DV) ‘s […]

Fit for purpose – Iceland’s superhero

Magnus Scheving was just five when he got his first job. As the fastest runner in town, the future two-time European champion gymnast became the telephone exchange messenger boy […]