Magnús Scheving CEO and creator of LazyTown

I have always had a policy of reading a lot of books, over 100 a year or 2 a week. There are a lot of beginner’s books, because it […]

LazyTown concept works

Magnús Scheving works with the Minister of Health of the United Kingdom as well as appearing in the show “Europe’s Most Successful People” on the Discovery TV channel. A […]

We are achieving the goals we aimed for

The year 2006 will probably be remembered for a long time by Magnús Scheving, the manager of LazyTown, where the popularity of the show about Sportacus and his friends […]

Motivation to keep going

Geysir Hot Springs, the Icelandic horse, Miss Iceland, Björk and LazyTown are among the things that Iceland is known for abroad. A few years ago it would have seemed […]

The World Championships was a good warm-up

Magnús Scheving recently received Edda’s honorary award for his contribution to the Icelandic film industry. He has been strict for the past few years in the construction of LazyTown […]

A bold, fiery spirit, who will stop at nothing

Sports legend, movie star, photo model, entrepreneur, writer and activist Magnús Örn Scheving was born on November 10, 1964 in Reykjavík. Magnús literally jumped into the spotlight at the […]

Magnus Scheving, a hard-working businessman

It is not certain that ten years ago, many people would have bet that the easy-going gymnastics king would join the ranks of the main entrepreneurs in Icelandic business […]

LazyTown, from an idea to its final target audience.

It did not go well when a 5,000 sqm studio was furnished in Hafnarfjarðarhraun at the beginning of the year. Icelanders did not pay much attention to the fact […]

Magnús Scheving

Magnús Scheving awarded the Nordic Public Health Prize

Magnús Scheving was recently awarded the Nordic Public Health Prize in 2004. Which is called in Icelandic: Norrænu lyðheilsu verðlaunin 2004 and in Swedish: Nordiska folkhälsopriset 2004. He receives […]

Magnús Scheving

Magnús Scheving elected Entrepreneur of the year 2003

Magnús Scheving, author of Latibær, received the Entrepreneurship Award this year. Be true to yourself Magnús Scheving has built up Latibær and during this year agreements were reached with […]

Magnús Scheving Entrepreneurship Award