The way to Latibær

A new chapter is beginning in the Latibær adventure that started with Magnús Scheving’s idea 11 years ago. The Sports Elf’s message has gained a strong foothold in the […]

Magnús Scheving

Banappelorange and chocolate toothpaste

QUESTION & ANSWER The Sportacus The Sportacus is familiar to most people, he is one of the inhabitants of LazyTown, and this town made the news this week. An […]

Íþróttaálfurinn

Roadway Latibær

An agreement has been reached between Latibær and the company Nickelodeon for the production and screening of 40 TV shows about Latibær and its inhabitants in the United States. […]

The Blue Elf

Lazytown receives recognition

Gunnar Smári Egilsson writes about Magnús Scheving and Latabæ. A few years ago I visited Hallgrím Helgason in a tiny artist house in Hveragerði. I think Knútur Bruun had […]

Magnús Scheving

Glanni glæpur in millions of homes

Magnús Scheving’s brainchild, Latibær, reached a remarkable milestone on its way to fame. Latibær signed a contract with Nickelodeon yesterday. A television station that covers 86 million homes in […]

Brown Johnson and Magnus Scheving

TV series about LazyTown in US

On September 3, 2003 LazyTown and Nickelodeon signed an agreement for the production and broadcasting of forty episodes of the television series Latiboer/Lazy- Town in the United States. Altogether […]

Brown Johnson and Magnús Scheving

Agreements with Viacom

Latibær will be shown on Nickelodeon TV, covering 86 million homes, next fall 2004. The television reported yesterday that an agreement had been reached between the owners of Latibær […]

Latibær’s Energy Book (Orkubókin) receives 6.5 million ISK

Latibær has received a grant of ISK 6.5 million for the “National Energy Book campaign, which aims to promote a healthier lifestyle for future generations” as stated in the […]

Orkubók

Latibær for sale

Magnús Scheving has been playing for Icelandic children for decades. He has created his own world, Latibær, which he is in the process of selling equipment to American corporations. […]

Lató economic activity increases

Turnover doubles between years. The Lató economy, which is halfway through this summer, has turned over almost 2.2 million Lató compared to 1.2 million Lató at the same time […]

The Sports elves